ReD Associates

This is a meeting room. Where we are right now.

And it took us a while to realise that the sound quality in here was really poor.

I think when we started to have phone conferences and I was sitting in the other end calling into this room, listening to people talking in here and it was like listening to people talking in a cathedral. And that’s when it dawned upon us. We need to do something about this. It’s not good enough.

We are a very design conscious company. Everything in here must look good and live up to a certain standard, including our panels. So yes, we had many different design requirements when we started to think about this. Should it blend in naturally should it stand out in an interesting way.

We realised the textiles that are used in the Soft Cells that we had chosen, are the same that we have on our chairs and that was a nice blend we thought, so that’s what we went with.

After the installation was complete, it was just such a mind-blowing experience. The change was so huge. The room was suddenly nice to be in all of the sudden.

And now these rooms are the most sought after working rooms that we have in the company.

We did this as a trial thing. We tried out in two rooms first and then we wanted to see whether we should equip it in the rest of the offices and I can assure you that is what we are going to do.

And we are also going to install it in our offices in New York and in Shanghai.

- Filip Lau, ReD Associates